Great Story

30 year old woman, high-school dropout living in Rural Oregon teaches herself how to design computer chips and builds a device which sells 70,000 units in ...one... ...day... The NY Times has the story: bq. A Toy With a Story There is a story behind every electronic gadget sold on the QVC shopping channel. This one leads to a ramshackle farmhouse in rural Oregon, which is the home and circuit design lab of Jeri Ellsworth, a 30-year-old high school dropout and self-taught computer chip designer. bq. Ms. Ellsworth has squeezed the entire circuitry of a two-decade-old Commodore 64 home computer onto a single chip, which she has tucked neatly into a joystick that connects by a cable to a TV set. Called the Commodore 64 - the same as the computer system - her device can run 30 video games, mostly sports, racing and puzzles games from the early 1980's, all without the hassle of changing game cartridges. bq. She has also included five hidden games and other features - not found on the original Commodore computer - that only a fellow hobbyist would be likely to appreciate. For instance, someone who wanted to turn the device into an improved version of the original machine could modify it to add a keyboard, monitor and disk drive. bq. Sold by Mammoth Toys, based in New York, for $30, the Commodore 64 joystick has been a hot item on QVC this Christmas season, selling 70,000 units in one day when it was introduced on the shopping channel last month; since then it has been sold through QVC's Web site. Frank Landi, president of Mammoth, said he expected the joystick would be distributed next year by bigger toy and electronics retailers like Radio Shack, Best Buy, Sears and Toys "R" Us. "To me, any toy that sells 70,000 in a day on QVC is a good indication of the kind of reception we can expect," he said. And a bit more: bq. More significant, perhaps, is that in an era of immensely complicated computer systems, huge factories and design teams that stretch across continents, Ms. Ellsworth is demonstrating that the spirit that once led from Silicon Valley garages to companies like Hewlett-Packard and Apple Computer can still thrive. bq. "She's a pure example of following your interests and someone who won't accept that you can't do it," said Lee Felsenstein, the designer of the first portable PC and an original member of the Homebrew Computer Club. "She is someone who can do it and do it brilliantly." bq. Ms. Ellsworth said that chip design was an opportunity to search for elegance in simplicity. She takes her greatest pleasure in examining a complex computer circuit and reducing it in cost and size by cleverly reusing basic electronic building blocks. bq. It is a skill that is as much art as science, but one that Ms. Ellsworth has perfected, painstakingly refining her talent by plunging deeply into the minutiae of computer circuit design. A very cool story - check it out yourself. The inventing spirit is alive and well in the Pacific Northwest.

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This page contains a single entry by DaveH published on December 20, 2004 2:22 PM.

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