Not so much - there seems to be a lack of ethics from some practitioners. From Nature:
Faked peer reviews prompt 64 retractions
A leading scientific publisher has retracted 64 articles in 10 journals, after an internal investigation discovered fabricated peer-review reports linked to the articles’ publication.
Berlin-based Springer announced the retractions in an 18 August statement. In May, Springer merged with parts of Macmillan Science and Education — which publishes Nature — to form the new company Springer Nature.
The cull comes after similar discoveries of ‘fake peer review’ by several other major publishers, including London-based BioMed Central, an arm of Springer, which began retracting 43 articles in March citing "reviews from fabricated reviewers".
Nothing to see here people, just keep moving along... Fortunately, other publishers are well ahead of the curve:
Some publishers, such as BioMed Central and San Francisco-based PLoS, have ended the practice of author-suggested reviewers in response to fake peer review.
The scientists who are doing the fake reviews need to be stripped of their tenure and mocked soundly in the community. Make it painful for them to cheat - have serious consequences. How many other scientists will read that paper and base their own works on the content.
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