Boy did they get a reaction - just not what they were expecting. Gillette released a video that is 100% pure virtue signalling. You can watch it here if you want. As we can see, the overall reaction has not been kind:
421K Thumbs Down as opposed to 129K Thumbs Up. More than three to one. That has got to hurt. The 115,670 Comments are a fun read - some weapons grade snark...
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