I had written two days ago about living Gillette-free because of two of their advertisments. This was in the context of an item of note from the president of Levi's. Looks like Gillette is paying for their virtue signalling - from Red State:
Gillette Is Feeling The Financial Burn Thanks To Their “Toxic Masculinity” Ad
Proctor & Gamble are experiencing better than expected profits in every area…except the male grooming products section of Gillette, and few people should be surprised.
Before the Super Bowl, Gillette released an ad that insulted men with social justice/feminist based narratives about toxic masculinity. Even things such as wanting to talk to a pretty girl or boys wrestling in the yard were considered negative things that needed to be dealt with. Gillette finished the commercial by indicating that “some men” don’t do this and that we should all be like these “some.”
Needless to say, it didn’t go over well. Gillette received a well-deserved societal spanking for its sexism.
The article quotes this paragraph from Market Watch - a good numbers source. Talking about the overall numbers for P&G - the owners of the Gillette brand.:
The good news is that sales grew 5% organically—that is, without help from acquisitions or currency exchange—whereas the Street was looking for 3.7%. Products for skin, fabrics, and home led the way. But sales of grooming products, including Gillette, slipped 1%, continuing a long string of declines. Margins disappointed. The upside earnings surprise came from non-operating items, like a tax-rate change.
Here is the second advertisement from Gillette that really turned me off (and a lot of other customers) - from Ad Age:
GILLETTE DEFENDS IMAGE OF PLUS-SIZE MODEL AFTER ACCUSATIONS OF PROMOTING OBESITY
Gillette has defended a social media post for its Venus razor product featuring a plus-size model, after it caused a furore online. The Twitter post, which appeared on April 3, features U.S.model and influencer Anna O’Brien, aka Instagrammer Glitter and Lazers, in a bikini, accompanied by the words “go out there and slay the day.”
Gillette immediately came under fire both from people accusing it of promoting obesity and others who mocked the brand and trolled the model with cruel "fat-shaming" comments.
I do not see anyone slaying the day - I see someone who is going to lose 20-30 years of their life due to reversable health problems. Her condition is not normal and to accept her health as it is shows some very convoluted thinking.
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