Brilliant business idea

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From the: "Why didn't I think of that" department - from Boston, MA's station WHDH:

Airline opening restaurant that only serves plane food
Out of the many repulsive things about air travel, airline food probably ranks high. But not for AirAsia.

Asia’s largest low-cost carrier is betting people love its food so much that it opened its first restaurant on Monday, offering the same menu it sells on flights. It’s not a gimmick, either: AirAsia, based in Malaysia, said it plans to open more than 100 restaurants globally within the next five years.

The quick-service restaurant’s first location is in a mall in Kuala Lumpur. It’s called Santan, meaning coconut milk in Malay, which is the same branding AirAsia uses on its in-flight menus.

Entrees cost around $3 USD and include local delicacies such as chicken rice and the airline’s signature Pak Nasser’s Nasi Lemak dish, a rice dish with chilli sauce. Locally sourced coffee, teas and desserts are also on the menu.

Makes a lot of sense. They already have the delivery infrastructure, the commissaries and their menus have been tried and tested. Because it is fixed portion and a simple menu, they can keep the prices cheap.

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This page contains a single entry by DaveH published on January 9, 2020 8:09 PM.

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