Heh - get woke, go broke

That saying has traction because it is true. Kowtow to the Social Justice Warriors and suffer the economic consequences as the other 98% of the Human Race chooses to not deal with your social neuroses and toxicity. Here are two examples:

From The Hollywood Reporter:

Golden Globes Crater, Headed for Multi-Year Low
Ratings for the Golden Globes crashed hard Sunday, with early numbers for the ceremony coming in far below last year's telecast.

Fast national ratings — which aren't fully time zone-adjusted and not entirely accurate — show NBC's broadcast averaging just 5.42 million viewers and a 1.2 rating in the key ad demographic of adults 18-49. Both are down more than 60 percent from the preliminary figures from last year (14.76 million and 3.8).

The 2020 Golden Globes, which aired in early January and had an NFL playoff game as a lead-in, averaged 18.33 million viewers and a 4.7 in the 18-49 demographic in the finals.

So sad, too bad...

Compare to this event - from Forbes Magazine:

Social Media Reactions To Donald Trump's CPAC Speech
On Sunday night, the 78th Golden Globe Awards honored the best in American television and film as chosen by the Hollywood Foreign Press Association. However the real show, according to social media, had taken place hours earlier across the country in Orlando, Florida at the Conservative Political Action Conference (CPAC). It marked the first time former President Donald Trump spoke to followers since President Joe Biden took office in January, and just weeks after Trump was acquitted in his second impeachment trial.

A lot more fluff at the site.  Finally, down in paragraph nine, there is this little mention:

There were also many who noted that CPAC scored higher ratings than Sunday evening's Golden Globes ceremony on NBC.

Yeah, more people were interested in watching what the adults in the room had to say than watching some poxy entertainment show. You people are paid to entertain us.  We are not asking you for your opinions on anything; just go up there on the stage and entertain us.

This rant from 2017 comes to mind: Dance monkey dance!