Online marketing
From
Ars Technica comes an excellent article on how to promote your online business.
bq. Maybe you've created a hot new indie game or a film you're distributing online. Maybe it's a new website for dog lovers in Maine, or booklovers in Texas. Whatever the venture is, you're probably interested in people finding your product or service on the Internet.
bq. There are many ways to go about it, but I will be concentrating on three particular methods
bq. Viral marketing
CTR/paid search (Overture/Google AdWords)
Affiliate/referral sales
bq. If you're interested in CPM/banner advertising, pop-ups/-unders, search-cramming or other "techniques" I'm not the guy to help you. I've never had a good experience with those, and they're either a) not fashionable these days or b) typically too expensive for a startup to handle.
Good stuff - I'm glad that he isn't dealing with pop-ups and that ilk. That kind of marketing alienates customers. It looks 'cool' to the middle-level management suck-up who has his secretary print out his email so he can read it (with his lips moving) but for anyone who spends any appreciable time on the net, these are a pain.
Posted by DaveH at March 22, 2004 10:52 AM