A case of product mis-representation
Make a claim for your product -- better watch out for these two fourteen year old girls.
From
Yahoo/Reuters:
Schoolgirls find there's no C in Ribena
Global drugs giant GlaxoSmithKline faces a court case on Tuesday for misleading advertising after two 14-year-olds found its popular blackcurrant drink Ribena contained almost no vitamin C.
High school students Anna Devathasan and Jenny Suo tested the children's drink against advertising claims that "the blackcurrants in Ribena have four times the vitamin C of oranges" in 2004.
Instead, the two found the syrup-based drink contained almost no trace of vitamin C, and one commercial orange juice brand contained almost four times more than Ribena.
"We thought we were doing it wrong, we thought we must have made a mistake," Devathasan, now aged 17, told New Zealand newspapers of the school experiment.
A GSK spokeswoman in New Zealand refused to comment ahead of the case on the grounds that it could affect the legal process.
Whoops -- better check that label again...
Posted by DaveH at March 26, 2007 1:22 PM