Great marketing idea - Walther

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From Shooting Illustrated:

Walther Launches 30-Day Trial Period for Handgun Purchases
Walther’s new “Shoot it. Love it. Buy it.” program applies to the purchase of any new PPQ between Feb. 15 and June 30, 2019, and provides enthusiasts two cost-free methods to give the company’s flagship handgun a test drive before making a final ownership decision.

First, a 30-day, money-back guarantee applies—regardless where the new PPQ was purchased—allowing new PPQ owners who don’t fall in love with the handgun within that timeframe to simply visit ShootItLoveItBuyIt.com and initiate a “return your gun” process. Walther will provide a shipping label to have it sent back. Once the gun has been received by Walther, and inspected, the company will issue a check for full reimbursement of the PPQ purchase price, including tax.

In addition, a “Try Before You Buy” program has been launched at select Walther dealers across the United States. That allows enthusiasts a 30-day trial period of the PPQ for no money down. Prospective owners simply visit ShootItLoveItBuyIt.com and apply for a voucher. To ensure the validity of the credit card entered, Walther will pre-authorize it for $1,000. No charge will appear on the account at this time or through the 30-day trial period.

Wonderful idea - beats playing with it at the gun store or seeing if your local range has one for rent.

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About this Entry

This page contains a single entry by DaveH published on February 23, 2019 1:44 PM.

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