An interesting question. Coca Cola bottling plants are setting up shop in India and in a few cases, they are drawing down the available aquifer with their wells. (India gets the majority of its water in the three-month Monsoon season -- the rest of the year is very dry.) In the Indian City of Chennai, a world-famous Photographer has a billboard up which Coke doesn't like. They are suing him.
The India Resource Center has the news:
Coca-Cola Threatens Top Indian Photographer with Lawsuit
The Hindustan Coca-Cola Beverages Private Limited, a subsidiary of the Atlanta based Coca-Cola company, has threatened Mr. Sharad Haksar, one of India's celebrated photographers, with a lawsuit.
Mr. Haksar, a leading international photographer and winner of the 2005 Cannes Silver Lion, has placed a large billboard in one of Chennai's busiest areas - one of India's largest cities - with his own "work (which) is solely an expression of creativity."
The billboard features the ubiquitous red Coca-Cola wall painting, commonly found across India. Directly preceding the Coca-Cola ad, and part of the billboard, is a dry water hand-pump, with empty vessels waiting to be filled up with water - a common scene in India, particularly in Chennai.
On July 11, 2005, the law firm of Daniel & Gladys, who represent Coca-Cola's Indian subsidiary, sent a letter to Mr. Haksar threatening him with serious legal actions unless the billboard was replaced 'unconditionally and immediately'. Coca-Cola would seek Indian Rupees 2 million (US$ 45,000) for "incalculable damage to the goodwill and reputation" of Coca-Cola, and also sought an 'unconditional apology in writing'.
Mr. Haksar said, "I have no intentions of issuing any apology. Because I have not committed anything wrong. If Coke pursues this legal course, my lawyers shall take appropriate counter action."
Mr. Haksar's billboard highlights the severe water shortages being experienced by communities that live around Coca-Cola's bottling plants across India. A community close to Chennai, in Gangaikondan, has already held large protests - protesting against an upcoming Coca-Cola plant. In the neighboring state of Kerala, in the village of Plachimada, Coca-Cola has been unable to open its bottling facility for the last 16 months - because the community will not allow it to.
Coca-Cola is in serious trouble in India. A massive rural movement has emerged to hold the company accountable for creating water shortages and polluting the remaining water and soil.
"We appreciate Mr. Haksar's efforts and we condemn Coca-Cola's attempts to silence a public discourse on the issues," said Amit Srivastava of the international campaigning organization, India Resource Center. The campaign continues to receive tremendous public support internationally and has put the Coca-Cola company on the defensive.
The recently held Live - 8 concerts pulled out with negotiations with Coca-Cola over sponsorships because of public opposition, spearheaded by the India Resource Center. Coca-Cola was also banned from the Make Poverty History March as a result, on July 2, 2005, a march of close to 300,000 people in Edinburgh in Scotland.
The Billboard in question:
Interesting... As I said at the beginning of the post, India gets the majority of its water in three months. The aquifers can only hold so much and for one company to draw them down (one publically visible company, there have got to be lots of other mitigating factors), this draws the public eye and ire. The one thing that can be used to mitigate this problem are dams, lots and lots of dams. It is strange then that leftists and so-called environmentalists like Arundhati Roy continue to speak out against them when they are the one thing that can offer a continuous supply of water to India's growing population. Roy in 2003 - a film Roy in 1999 in full-bore hand-wringing florid prose. Sharad Haksar's website is here: Sharad Haksar Takes a long time to load but worth it. Some gorgeous work. Image seven is the one with the Coke and the Pump. He skewers a couple other Brands as well, look at 4,5 and 6.
