The darlings of the new media

Heh - from The New York Observer:

After Three Months, Only 35 Subscriptions for Newsday's Web Site
In late October, Newsday, the Long Island daily that the Dolans bought for $650 million, put its web site, newsday.com, behind a pay wall. The paper was one of the first non-business newspapers to take the plunge by putting up a pay wall, so in media circles it has been followed with interest. Could its fate be a sign of what others, including The New York Times, might expect?

So, three months later, how many people have signed up to pay $5 a week, or $260 a year, to get unfettered access to newsday.com?

The answer: 35 people. As in fewer than three dozen. As in a decent-sized elementary-school class.

That astoundingly low figure was revealed in a newsroom-wide meeting last week by publisher Terry Jimenez when a reporter asked how many people had signed up for the site. Mr. Jimenez didn't know the number off the top of his head, so he asked a deputy sitting near him. He replied 35.

A bit more:

The web site redesign and relaunch cost the Dolans $4 million, according to Mr. Jimenez. With those 35 people, they've grossed about $9,000.

In that time, without question, web traffic has begun to plummet, and, certainly, advertising will follow as well.

And a bit more -- sounds like the corporate culture is coming apart at the seams:

In the short time that the Dolans have owned Newsday, it's been a circus. When they were closing the deal to buy the paper in May 2008, they had their personal spokesman scream at an editor who assigned a reporter to visit the Dolans, seeking comment; there was a moment back in January of last year, when Newsday editor John Mancini walked out of the newsroom because of a dispute over how the paper was handling the Knicks; in the summer, the paper refused to run ads by Verizon, a rival; Tim Knight, the paper's publisher, and John Mancini, the editor, eventually both left.

The paper, which traditionally has been a powerful money maker, lost $7 million in the first three quarters of last year, according to Mr. Jimenez at last week's meeting.

In October, the web site relaunched and was redesigned. One of the principals behind the redesign is Mr. Mancini's replacement, editor Debby Krenek.

To say the least, the project has not been a newsroom favorite. "The view of the newsroom is the web site sucks," said one staffer.

"It's an abomination," said another.

And now the paper is in the middle of a labor dispute in which it wants to extract a 10 percent pay cut from all employees. The vote was turned down by a risibly high factor, of 473 to 10, this past Sunday.

Dave's Iron Rule of business: Have a product that people want to buy and price it at the going market rate -- anything else may yield a short-term gain but is poison to the life of the business... Website here -- it's a joke.