Sounds like a fun idea

I would go a few rounds on this -- plus some of the usual snide commentary from past-the-prime Dan Savage.

From The Stranger:

Press Release of the Day
This one goes out to everyone who thinks bashing hipsters and their skinny jeans and their ironic facial hair is edgy or brave or interesting...

"Whac-A-Hipster" at Bumbershoot with Toyota's Prius Family Playground
Seattle - August 29, 2012 - Ever felt the urge to "Whac-A-Hipster"? This weekend at Bumbershoot the Toyota Prius Family Playground will offer folks a chance to live out their hipster-whacking fantasies. Whether hoping to escape the heat, looking for an off-the-wall challenge, or searching for a place to re-charge your phones, there's a little something for everyone at the Prius Family Playground.

Check out the game that's taking the nation by storm, the Prius v Whac-A-Hipster. Take a spin on the Human-Powered Prize Wheel, a giant hamster wheel that makes you work for a prize, or challenge your friends with the Prius Family Challenge. Too much tweeting, texting and instagramming for your cell phone to handle? Hop in the Prius Plug-In and Charge Up Station where up to five people can charge their phones for five minutes. After working up a sweat, cool down with a complimentary Prius-shaped popsicle and cooling Bumbershoot bandana. And for those festival-goers in the market for a new ride, a few of the latest vehicles in the Toyota Prius Family lineup will be on display as well.

Corporate America feels your hipster-induced pain, Can't-Fit-In-Skinny-Jeans America.

Ooooohhh Dan, your quirky irony is so... so... hip... You do remember jumping the shark ten years ago don't you? Lost your edge? Fortunately, your audience jumped that same shark so you are all comfy in your widdle bubble. And I bet that machine has one of the longest lines at Bumbershoot...