Everyone is on the Gluten bandwagon these days.
From Salon:
Diet fads are destroying us: Paleo, gluten-free and the lies we tell ourselves
The numbers are hard to pin down, but roughly 1.1 million Americans keep kosher in their homes. Around 15 million are vegetarian. Meanwhile, according to a 2013 survey, more than 100 million Americans are trying to cut down on gluten, and (as of 2014) more than 10 million households are gluten-free. Simply put, gluten avoidance is the reigning dietary restriction of our time.
It’s harder to pin down why gluten-free diets should have conquered the culture so quickly. Few people have the kinds of serious medical conditions, such as celiac disease, that necessitate the elimination of gluten from the diet. Billions of people thrive on gluten-rich foods, all around the world.
Yet somewhere in our collective search for health, security, and purity, gluten transformed into a mainstream taboo. Scientific-sounding language (and savvy marketers) have driven this transformation, though one suspects that mass gluten avoidance has more in common with religious food restrictions than it does with anything premised on actual medical data.
Fittingly, Alan Levinovitz is a religion professor at James Madison University and a chronicler of our peculiar dietary culture. In his new book, The Gluten Lie, Levinovitz digs into the fear and moralizing that surrounds dietary fads, including gluten avoidance and the MSG scare.
There follows a Q&A session with Professor Levinovitz - here are a couple of them:
Food rituals, food taboos, dietary demons, dietary myths, magic diets, guilt, sin: why do we apply so much religious language to food?
Virtually ever religious tradition has had food taboos and sacred diets. I think part of the reason is that food is something that we have direct control over. It crosses the boundary in a very personal way: we take something outside of our body and put it into our body. Eating is very personal, and it’s easy to invest those kinds of things with religious and ritual significance.
And:
I keep thinking of Mary Douglas’ classic Purity and Danger—this idea that cultures declare things unclean not because they’re actually dirty, but because people need to impose order on the world.
What Douglas would say, I think, when she looks at a lot of these diets, is that they’re really about being able to divide up the world into categories—which things are morally pure, and which things are morally impure. It’s so hard for us to understand how something that has an evil origin, such as factory-farmed meat, might not also actually be evil for us physically.
I would agree with Ms. Douglas on this - control over other people is at the heart of this. Here is the way that you must live. Ideas so good they have to be mandetory. Same with our current political classes.
But it’s a lot harder to get a good story out of something like, “Eat a lot of different things in moderation,” even if that’s probably better advice.
Science is not great at constructing narratives. That’s its virtue and its downfall. Scientific inquiry has to divorce itself from what makes the best story, and science writers, myself included, are in the business of making science compelling by telling stories.
So true - a lot of people are intellectually lazy and respond to a narrative instead of verifying the facts for themselves. This is at the heart of the climate change problem. We have lost the ability to think for ourselves.
Great article - lots more at the site...