Streisand effect? Here:
Streisand effect
The Streisand effect is the phenomenon whereby an attempt to hide, remove, or censor a piece of information has the unintended consequence of publicizing the information more widely, usually facilitated by the Internet.
It is named after American entertainer Barbra Streisand, whose 2003 attempt to suppress photographs of her residence in Malibu, California, inadvertently drew further public attention to it. Similar attempts have been made, for example, in cease-and-desist letters to suppress numbers, files, and websites. Instead of being suppressed, the information receives extensive publicity and media extensions such as videos and spoof songs, often being widely mirrored across the Internet or distributed on file-sharing networks.
parbunkells? Here:
Artist Posts 17th Century Word on Billboard, Asks That Nobody Else Use It
A Brooklyn-based artist posted a rare 17th-century English word on a previously empty billboard in Forest Hills — but she wants to be the only one using it.
Julia Weist said she found the word, which means "coming together through the binding of two ropes," at the Rare Book Division of the New York Public Library in a 1627 publication about vocabulary related to sailors and their trade.
She claims to be the only person to use the word online, posting it on her webpage as part of her project "Reach" — and is asking people to help it stay that way.
Last Friday, the word was also displayed on the billboard, which hovers atop a Tudor-style building at the busy intersection of Queens Boulevard and 71st Avenue, as part of a project that turns the city's vacant ad spaces into public art.
A later instance of the word is in common use - in 2012, the cruise ship Costa Concordia was sailing a little too close to land, struck a rock and rolled over onto its side and partially sunk. It's removal was accomplished by Parbuckling - the use of ropes. Parbunkel is just an earlier version of a word in common use.