I get it - a dark single-malt is not for everyone. If you do not like it, drink something else - do not demand that the dark single-malt be re-blended for your own insipid tastes.
From Bloomberg:
Whiskey's Next Wave Is Lighter, Mellower, Made for Millennials
On a warm evening in June, the thirsty crowd milling about a Brooklyn event space might have gladly sipped glasses of white wine, or crisp gin & tonics. Instead, all held drams of golden whisky in their hand.
The event was to celebrate the introduction of Toki, a new offering from Japanese whisky maker Suntory, with gentle almond and grapefruit accents and no age statement. It’s just one of a growing number of what we're dubbing “whisper whiskies”—pale-hued, refreshing spirits with a deliberately light, mellow flavor profile, offering an antidote to bold bourbons and brooding, smoky Scotches.
These whiskies span fresh, grassy bottlings from Ireland (Kinahan’s, Tullamore D.E.W.) to heathered Scotches without peat (Compass Box Enlightenment) to Japanese (Toki, Kikori) and American whiskies made with a lighter hand on the oak. All are ideal for drinking during the warm-weather months and into the crisper days of autumn.
They interview a New York City owner of two whiskey bars - Flavien Desoulin:
“They’re kids, and kids like candies. It’s got to be sweet, super-fruity, and light in the body. They don’t want to think about it too much—that’s their attention span. It’s got to seduce them quick, they’re not looking for depth.”
Looks like he knows his market. I wish the kids would take the time to develop the appreciation for the deeper stuff - there are some amazing flavor profiles to be enjoyed in a decent single-malt. Still - all the more for the rest of us...