From their Kickstarter page:
GearEye - The Ultimate Gear Management System
GearEye is a smart gear management system for on-the-go professionals. It enables you to manage your equipment through thick and thin: organization, tracking, and making sure you always have everything you need whether at home or on the job. GearEye is a game-changer for anything from the smallest messenger bag to the largest camera suitcase.
The bond between professionals and their work equipment is special: anyone who’s experienced this can tell you that there are few things worse than losing your essential gear. We’ve been there too, and that’s why we created a system to put an end to this problem. Simply place the RFID GearTag on your gear, and voilá! Everything in your bag can now be easily accounted for, with a simple tap on your smartphone.
GearEye is more than just a safety net: it enables you to organize your most important equipment into gig specific groups - so that you always have exactly what you need when you need it. This way, you can quickly and easily make sure you have what you need for today’s studio session (not last week’s beach shoot).
Clever idea - you stick an RFID label on each piece of gear and your iPhone runs an app to keep track of it.
