From the respected company of Bunkum and Craap

comes proof once again that anyone can put up a website. I present for your enjoyment (and chortles) the Shooter Buddy From their website is an explanation of how it works:
The Earth�s magnetic field helps create the great taste of fresh fruits. During the long growing season, fruit is held in a relatively constant position in relation to the Earth�s magnetic field, aligning the liquid particles much like tiny compass needles. This natural balance gives fresh picked fruit its smooth, natural flavor.

The delicate magnetic alignment of the liquid particles is destroyed during the crushing, straining, pasteurizing, fermenting, and distilling used to manufacture liquid beverages, and much of the smooth natural taste is lost. The traditional slow aging process of wine and distilled spirits allows the particles to once again become aligned by the earth�s magnetic field, but this process takes years, and dramatically increases the cost of the finished product.

The Shooter Buddy quickly realigns the particles in your beverage by surrounding them with extremely powerful Neodymium (ne-o-d�m-e-um) magnets. These are the strongest magnets currently known to man. They�re made from a combination of rare earth elements that create an extremely powerful replica of the Earth�s magnetic field.

In as little as ten seconds, Shooter Buddy restores the natural balance destroyed in the production process, recaptures the fresh taste of nature, and duplicates the smooth mellow flavor generated by years of traditional slow aging.

The commercial beverage industry has discovered the advantage of using a magnetic field to improve the flavor of its products. During the past ten years, numerous patents have been issued for products that apply a magnetic field during the processing of beverages. The designer of the Shooter Buddy product line has meticulously adapted and refined this concept to allow customers to improve the flavor of their favorite individual drinks.
Here are some mugshots of their two products (Junior and Senior)
which clock in at $30 and $50 each (free shipping) The key thing to watch for is that they are claiming that the alignment to a magnetic field takes a long time. It does not, for water, it takes about two seconds. For complex molecules, it takes longer but not much more than ten seconds. How do I know this? Simple. The alignment of particles and molecules takes a known amount of time to settle out after they are perturbed by a different magnetic field. This value is very constant for the material under test and is the core technology for instruments that are used to measure the Earth's magnetic field. When I was in college (1970's), I designed several Proton Precession Magnetometers (patterned after existing units, just upgrading the electronics and software). This technology works so well it is still being sold today. As a molecule realigns to the new magnetic field, the individual particles in the molecule are still spinning and the overall momentum makes the molecule wobble around its axis like a top as it re-aligns. The frequency of the wobble is directly correlated to the overall magnetic field. Unfortunately, for water, the re-alignment takes about two seconds and for the favorite target material (wax) it takes about 15 seconds so you have to keep whacking the stuff (magnetically speaking) every few seconds to keep the wobbling happening. A final nail in the coffin: As you take the shot glass out of the $40 new toy, you are going to rotate it as you bring it to your lips -- will that not negate the effects that you just spent half a days salary on? So you spend the rest of your life sipping cheap booze through straws one ounce at a time and lying to yourself about how good it is...


This has to be the most elaborate, and interesting "mind candy" I have ever read.

And if you insist on blowing your cash, try these magnets:

These suckers are some seriously strong permanent magnets. The 12mm cubes are strong enough that they should have a warning label. The white spacer keeps the cubes far enough apart to be separable without resorting to a lever.

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This page contains a single entry by DaveH published on May 20, 2005 10:37 PM.

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