Sears and Craftsman - splitting up???

From CNN/Money/AP:

Sears to break into several companies - report
Restructuring would divide retailer into units to run real estate, Craftsman and Diehard brands.

Sears Holdings Corp. plans to reorganize into several companies in another bid to pull the ailing 121-year-old retailer out the doldrums, according to a report published Saturday.

The restructuring could create separate units to manage Sears real-estate holdings and run brands such as Diehard and Craftsman, the Wall Street Journal reported.

Edward Lampert, the hedge fund kingpin and Sears Holdings chairman, sees the move as a way to revitalize the company in the face of tough competition from companies like Wal-Mart Stores Inc., the newspaper said, citing unnamed people familiar with the situation.

It will be interesting if they can turn it around. I'm seeing Craftsman tools being sold at other places than Sears -- Fastenall and Grainger for two examples. If they are able to maintain the legendary Craftsman quality and get better market penetration, it will be quite the wakeup call for companies like DeWalt and Milwaukee.