A business model for these times

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From The Conspiracy to Keep You Poor and Stupid (great blog name):
MORTGAGE SCAMDOWN See? Capitalism will always find a way! From Time:
Brooke Boemio, a bouncy, sweet, recently remarried 31-year-old mom... is doing great during this recession. In fact, she's never had a job that paid as well: she made more than $100,000 last year. Even better, she's willing to show me how messed up the real estate scene is.

Boemio specializes in short selling, in a particularly Vegas way. Basically, she finds clients who owe more on their house than the house is worth (and that's about 60% of homeowners in Las Vegas) and sells them a new house similar to the one they've been living in at half the price they paid for their old house. Then she tells them to stop paying the mortgage on their old place until the bank becomes so fed up that it's willing to let the owner sell the house at a huge loss rather than dragging everyone through foreclosure. Since that takes about nine months, many of the owners even rent out their old house in the interim, pocketing a profit.
Reading the market and making it work for you. And all she is doing is selling the new house so she doesn't get involved in the foreclosure hassles. Very clever!

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This page contains a single entry by DaveH published on August 16, 2009 12:51 PM.

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