Nothing shows deep convictions like a sudden volte-face after a ratings downturn.
From Politico:
As ratings plunge, MSNBC faces shakeup
In the place of shows like “All In,” Griffin and Lack may consider experimenting with more nonideological programming, sources there said. “8 o’clock is a done deal. That’s going to change,” one high-level NBCUniversal source said. “There is going to be a change at 8 o’clock, and it’s not going to be a liberal. It’s going to be a nonideological, down-the-middle program.”
Maddow, the network’s marquee attraction, will continue to anchor at either 8 p.m. or 9 p.m., sources said. Chris Matthews, the NBC stalwart who has hosted “Hardball” since 1999, is also likely to stay. He is seen as an immense asset in presidential campaign seasons, and his program has seen impressive ratings gains since consolidating to one hour (it previously aired at both 5 p.m. and 7 p.m.). Several sources said Lawrence O’Donnell, who wraps up the prime-time schedule at 10, is also likely to ride out the current transition.
Dayside will go through its own changes. And in a strange twist of fate, the model show for the liberal network’s future may be the one hosted by a conservative.
People thought that Obama was cool and voted despite his history and lack of actual leadership. Now, thank God, the tide is changing...
Leave a comment