Very clever idea - from what3words.com:
From their about page:
What is what3words?
The world is poorly addressed. This is frustrating and costly in developed nations; and in developing nations this is life-threatening and growth limiting.
what3words is a unique combination of just 3 words that identifies a 3m x 3m square, anywhere on the planet.
It’s far more accurate than a postal address and it’s much easier to remember, use and share than a set of coordinates.
Better addressing improves customer experience, delivers business efficiencies, drives growth and helps the social & economic development of countries.
Here is my little slice of heaven on the left:
I love it - in Amateur Radio we use the Maidenhead Grid but these are only good for a few Km estimation of location - this is a lot more precise and easier to communicate.
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