Microsoft has changed their business model - they are now selling your desktop to the highest bidder. From PC World:
Windows 10 lock screen ads begin with Rise of the Tomb Raider push
With more than 200 million systems running Windows 10—many of them having upgraded from an earlier version for free—Microsoft has decided it’s time to monetize the lock screen.
Over the past few days, Windows 10 users have reported having their lock screens taken over by advertisements for Rise of the Tomb Raider. Microsoft started selling the game through the Windows Store last month, in what might be the start of a much bigger push into PC gaming.
Microsoft hasn’t hid its intentions to use the Windows 10 lock screen as a commercial billboard, having first discussed its plans during last year’s Build developers conference. Now, Microsoft appears to be making good on those promises, with How-To Geek’s Chris Stobing and at least one Reddit user having seen the Rise of the Tomb Raider ads themselves.
Win10 also sends a lot of data back to servers at Microsoft - all your data are belong to us...
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