Making beer? Seriously - from PR Newswire:
SodaStream Launches Homemade Beer System
SodaStream International Ltd. (Nasdaq: SODA), the leading global manufacturer and distributor of Sparkling Water Makers, has announced the release of its new home beer system, the Beer Bar. The brand is an exciting concept of making quality home-crafted beer using sparkling water and a unique beer concentrate brewed to perfection.
The Beer Bar is unveiled with a light beer called Blondie that has a smooth authentic taste, and a hop filled aroma. The Beer Bar enables consumers to concoct crafted beer in seconds by adding Blondie concentrate to Sparkling Water. Blondie contains 4.5% alcohol by volume, the average level found in most global beer brands. A one liter Blondie bottle yields approximately three liters of beer.
Sounds interesting - you buy a one liter bottle of beer concentrate and dilute 1:3 and carbonate. Available online from their German site but nothing here in the states yet. Cost would be the key issue (as well as flavor of course). Also, some simple math indicates that the concentrate would be at 13.5% ABV - price it too high and it will not sell. Price it too low and it will become the next bum-beer similar to Four-Loco or Steel Reserve. There are people out there who would drink this straight.
I once tried to finish a Four-Loco and could not - one of the fouler things to assault my palate in a long long time...
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