Shows you how in tune I am with the world of air travel - this was news to me. From The Seattle Times:
Alaska will fold Virgin America brand within two years
Alaska Air Group said Wednesday it will eventually drop the Virgin America brand name, a decision that may test the loyalty of Virgin customers who prized the airline’s hip and irreverent sensibility.
Seattle-based Alaska, which late last year completed its $4 billion acquisition of San Francisco-based Virgin America over the protests of founder Richard Branson, said the change will be made “likely sometime in 2019.”
The company said in a statement that the combined Alaska Airlines “will adopt many of the brand elements that Virgin America enthusiasts love about their favorite airline, including enhanced in-flight entertainment, mood lighting, music and the relentless desire to make flying a different experience for guests. The goal is to create a warm and welcoming West Coast-inspired vibe.”
The two are a good fit - both companies think outside of the box (to use a marketing buzzword). Alaska started in the 1930's with one plane flying out of Anchorage and quickly expanded to 22 aircraft. A fun pioneering history. Virgin America is a real newcomer - founded in 2004 with its first flight in 2007. Sir Richard Branson is sad to sell but he will make a lot of money - one estimate is $786 Million (Alaska Air is paying $2.6 Billion for the line)
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