Sounds like a great idea - from their About page:
Everyone deserves better.
We've created a thoughtful, irresistible selection of the food and household products you reach for every day. Searching far and wide for high-quality materials and healthy ingredients, everything that's Brandless is also bad-stuff-less and goodness‑ful.
Who says better needs to cost more?
BrandTax™ is the hidden costs you pay for a national brand. We've been trained to believe these costs increase quality, but they rarely do. We estimate the average person pays at least 40% more for products of comparable quality as ours. And sometimes up to 370% more for beauty products like face cream. We're here to eliminate BrandTax™ once and for all.
Just What Matters™
At Brandless, we put people first. That means you. We know your values are important and you look for better-for-you products in every aspect of your life. So do we! Around here we focus on “just what matters.” That starts with offering products that match your values, preferences, and at times requirements—where it matters our products are non-GMO, sometimes organic, fair trade, kosher, gluten free, no added sugar and more. It’s different for everyone.
Basically, their products are packaged in plain white boxes with zero branding - makes perfect sense for bulk staples like sugar, corn flakes, soap, etc... Forbes has a nice profile of the founders. I wish them well - like I said, a great idea and I will buy their products.
Leave a comment