What a difference four months makes - Target and conservative customers

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Hispanic families tend towards being very conservative. Religious, honor the family, small business owners, that sort of stuff. Target tried to virtue signal when it announced in April of last year that: "it would welcome transgender customers to use any bathroom or fitting room that matched their gender identity" This went over like a lead balloon - from my blog post of March 7, 2017:

We The People in the news again - Target
I don't shop at Target - was in there a couple times maybe ten years ago but they do not have anything that I like. This is interesting news though - from the Investment Watch Blog:

Target Teetering On The Brink Of Financial Collapse
The boycott against Target over its bathroom policy is costing the retailer more than anybody expected, as a record share price plunge and weak sales drive the big-box retailer to the brink of financial collapse.

In April last year after Target announced that it would welcome transgender customers to use any bathroom or fitting room that matched their gender identity.

My comment in that post was this:

The thing that gets me is that the real gays - that 3% of our population who live out their lives quietly and who just happen to prefer same-sex mates or cross-dressing or whatever floats their boat; they have been using the bathrooms that they prefer for years and years without anyone being the wiser (or if they are the wiser, they have the common grace to keep their big yap shut). The people making the problems are the new generation of politically-correct . virtue-signaling . activists who feel compelled to rub every aspect of their lives in the faces of the other 97% of us.

A quick word to the newbies: take a good look at the damage you are doing to your own cause and please just STFU. We are very tolerant but we have a very low threshold for hypocrisy.

Well, it seems that customers disgust with Target is still very active and people are staying away in droves. So what do they do as a business? Re-calibrate their marketing efforts? Make a public apology? Fire the management who let the private sanctuaries open to any pervert who wants to claim social justice? No.

They have been looking at their previous sales and have noticed that they have been shedding their hispanic customers. Why? See above. From MSN Money / Bloomberg:

Target's Chief Sounds Alarm on Pullback by Hispanic Shoppers
Target Corp. Chief Executive Officer Brian Cornell is sounding alarm bells over the state of Hispanic shoppers in the U.S. -- a key growth demographic for many retailers and consumer brands.

“The Hispanic consumer in the U.S. is shopping much less,” Cornell said at the Fortune Brainstorm Tech event Tuesday in Aspen, Colorado. “They are staying home. They are going out less often.”

Cornell didn’t mention President Donald Trump by name, but he talked about a shift in behavior this year and mentioned “border towns” -- where retailers for years have depended on shoppers from northern Mexico for higher revenue. Trump took office in January after promising to crack down on undocumented immigration, especially from Mexico.

Cornell was appointed CEO for Target in 2014 so the 2016 LGBT bathroom kerfuffle is squarely on his watch. He has the temerity to think that his policies are not affecting sales. Talk about a classic case of confirmation bias - to whit:

Confirmation bias, also called confirmatory bias or myside bias, is the tendency to search for, interpret, favor, and recall information in a way that confirms one's beliefs or hypotheses, while giving disproportionately less consideration to alternative possibilities. It is a type of cognitive bias and a systematic error of inductive reasoning. People display this bias when they gather or remember information selectively, or when they interpret it in a biased way. The effect is stronger for emotionally charged issues and for deeply entrenched beliefs. People also tend to interpret ambiguous evidence as supporting their existing position. Biased search, interpretation and memory have been invoked to explain attitude polarization (when a disagreement becomes more extreme even though the different parties are exposed to the same evidence), belief perseverance (when beliefs persist after the evidence for them is shown to be false), the irrational primacy effect (a greater reliance on information encountered early in a series) and illusory correlation (when people falsely perceive an association between two events or situations).

From the wit and wisdom of George Washington Bunny:

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About this Entry

This page contains a single entry by DaveH published on July 22, 2017 7:34 PM.

And here we go again - popular narrative, nothing of substance was the previous entry in this blog.

Coffee time - working at home today is the next entry in this blog.

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