Seems like Burger King is feeling some hurt in Russia and wants to have things redressed - from Newsweek:
BURGER KING RUSSIA WANTS 'IT' MOVIE BANNED BECAUSE PENNYWISE THE CLOWN IS 'EXACT COPY' OF MCDONALD'S RIVAL CLOWN
Pennywise the Clown from It isn’t just terrorizing the kids of Derry; he’s also struck fear in the heart of Burger King Russia.
The burger chain’s Russian operation has filed a complaint with the country’s anti-monopoly business board to ban the hit Warner Bros. movie because they think it constitutes free marketing for rival McDonald’s, which is also represented by a clown—the less murderous Ronald McDonald. No, seriously.
In the complaint, filed last week and obtained by Russian financial publication Vedomosti, Burger King bemoaned unfair competition, claiming the “protagonist of the movie,” Pennywise, “is an exact copy” of Ronald McDonald, "including the color range and the [balloons] with which the clown lures children.” The company believes that this violates Russia’s advertising laws.
I find it funny that Burger King is calling the McDonald's clown creepy:
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