Too many companies try to diversify too much. Best to stick with what you do well - GoPro in this case. From TechCrunch:
GoPro cuts 200-300 jobs, largely impacting its drone division
GoPro is in the process of laying off around 200-300 employees this week, TechCrunch has learned from sources close to the company. The hits to the company were largely concentrated in its aerial division, the segment of the company responsible for its Karma drone.
GoPro has the action camera market sewn up (except for other companies like Yi - very happy with my Yi). DJI owns the drone market (but my Yuneec Typhoon is superior in many ways). They are learning this lesson about core competencies.
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