Interesting move in video photography

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From Nikkei Asian Review:

Foxconn eyes digital film sector as smartphone demand weakens
Major iPhone assembler Hon Hai Precision Industry, better known as Foxconn Technology Group, said on Sunday that it plans to team up with premium camera maker RED Digital Cinema to make professional-quality and affordable film cameras for the general public, while expanding into the manufacture of semiconductors for displays and cameras.

Those moves come as the Taiwanese company is building facilities to make large-scale display panels in the U.S. and China. It is seeking new revenue sources to compensate for weakening smartphone demand. It wants to reduce its business dependence on Apple, which accounts for more than 50% of its sales. Foxconn assembles iPhone mobile phones and MacBook computers among other products for Apple, but profit margins are razor thin. The manufacture of more electronics equipment and components could improve the company's earnings.

"We will make cameras that will shoot professional-quality films in 8K resolution but at only a third of current prices and a third of current camera sizes," Foxconn Chairman Terry Gou told reporters in Taipei following the company's annual employee party before the Chinese New Year. 8K ultra-high definition resolution has become the benchmark standard for digital television and cinematography.

Emphisis mine - Ho. Li. Crap. And this will only foster more competition from other vendors driving the prices down even further. Fun time to be alive! A tricked out RED 8K is around $30K - to have the same image quality in a $10K camera will be a gamechanger. Not something that most people will own but cheap enough to rent for a week or two for a given project.

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This page contains a single entry by DaveH published on February 12, 2018 8:51 PM.

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