From Pricenomics:
Is There a Connection Between Bad Grammar and Negative Online Reviews
The internet is full of people giving their opinion on things. From blogs to forums to social media, the internet is a tool that empowers people to share what they think. Most of the time, these posts are not particularly useful (and sometimes even harmful), but for e-commerce sites, user reviews have been revolutionary.
Right now, there are millions of products available to purchase online. Despite never seeing the product or knowing the specific seller, you can make a well-informed decision before buying just by reading the experiences of other people who already purchased them. Academic evidence agrees. Studies show that reviews matter for customer decision making.
But not all reviews are created equal. Some are thorough and provide details on a specific product feature, while others are vague and unintelligible gibberish. Research shows users put a higher value on well-written reviews. Websites like Amazon take this into account by letting you rate whether a review is helpful or not.
Reading through so many reviews ourselves got us thinking, is the quality of writing (spelling, grammar, etc.) markedly different between positive and negative reviews?
The article goes into some detail on their analysis and statistics - the take-away is that the worse the review, the more spelling errors their were:
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