You can virtue signal all you want - don't expect your customers to agree with you. From Reuters:
Dick's Sporting expects strict gun sales policy to weigh
Dick’s Sporting Goods Inc, a U.S. retailer of camping supplies, sporting goods and guns, on Tuesday warned that its decision to tighten gun sales could weigh on 2018 results.
Shares of the company, which missed fourth-quarter revenue estimates, were down nearly 5 percent at $31.
It will be interesting to see if they quietly pivot back in a few months.
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