A shift in popular culture - the Media

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Seems like all aspects of media are going through some rough changes. From The New York Post:

The September Issue is dead
In years gone by, the September issue was the Super Bowl of fashion magazines.

Fat with ads and glossy shoots cherry-picking the best looks of fall — the most important season in the fashion calendar — the annual issue heralded the pinnacle of a magazine’s influence and success.

Days before the issue hit newsstands, usually in early August, executives from Vogue, InStyle, Harper’s Bazaar, Elle, Glamour and W would brag about the thickness of their telephone book-sized glossies. They’d boast of the “thud” the issues made when dropped on a coffee table. The louder the thud, the more powerful the magazine.

Now that thud is more of a whimper.

“The September issue means nothing anymore,” said Sam Shahid, founder of branding, advertising and design agency Shahid & Company. “You used to hold that magazine in your hand. It takes you to a place — that’s what a magazine used to do. Now they are all doing the same thing. There’s no imagination there. It’s just pure product, it’s pleasing the advertiser.”

Looks like print media is on the way out. These things are often cycles so who knows, it may come back to life in another 20 years or so. Hey - check out this new thing. It's called Paper!

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This page contains a single entry by DaveH published on August 11, 2018 4:11 PM.

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