It never works and you will just lose your regular customers - from Washington Examiner:
Dick's Sporting Goods admits suffering gun policy backlash as sales slide
Sales at Dick's Sporting Goods dropped in the past three months amid backlash against tighter gun-sale restrictions following a mass killing early this year at a Florida high school.
Revenue dipped 4.5 percent to $1.86 billion amid challenges in the company's hunting business during the quarter through Nov. 3. Sales at stores open at least 12 months – a key metric for the retail industry – fell 6.1 percent compared to the prior year.
Dick's raised the minimum age to purchase a gun to 21 and stopped selling AR-15 style rifles, also known as modern sporting rifles, last February. The decision followed a St Valentine's Day shooting in Broward County, Florida, that left 17 students and staff dead. The decision sparked opposition from conservative activists, some of whom had proposed arming teachers in response and threatened to boycott the brand, and prompted at least one employee to resign.
Heh - Dick's engaged in Virtue Signalling trying to appease the Social Justice Warriors but the nimrods in management forgot that SJW's don't camp, shoot, hunt or fish. They are just NPC's living as slaves on the progressive plantation - thinking what their masters tell them to think, saying etc... doing etc... Wonder how Dick's shareholders are feeling right now...
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