They tried to virtue signal but discovered that people who buy guns and other sporting goods outnumber people who hang out on social media. Now, they are going full retard and if there is one thing to remember, never go full retard.
From The Wall Street Journal:
Dick’s Sporting Goods to Remove Guns From 125 Stores
Dick’s Sporting Goods Inc. said Tuesday it will stop selling firearms at 125 of its stores, further pulling back from the business after the retailer decided last year to tighten its policies around gun sales.
Dick’s has struggled with declining sales since its CEO Ed Stack made a public decision to stop selling guns to buyers under 21 and take assault-style weapons out of all stores after a fatal school shooting in Parkland, Fla.
Classic case of Get Woke, Go Broke:
Get Woke, Go Broke
Get Woke, Go Broke is a phrase coined by the internationally bestselling author John Ringo to express the opinion that when organizations "get woke" to politically correct actions, those same actions usually result in a massive loss of income.
Schadenfreude.
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