First, the term of art was Global Warming. Then it morphed into a more general Climate Change. And now, this - from Legal Insurrection:
Green justice advocates may soon rebrand “Climate Change”
Green justice advocates and the political minions that cater to them may soon rebrand the phrase, “Climate Change.”
A new study, conducted by a specialty neurological research group, indicates the current term does not adequately gin-up angst in listeners.
New York City-based SPARK Neuro, a neuroanalytics company that measures emotion and attention, studied how participants responded to six terms — “climate crisis,” “environmental destruction,” “environmental collapse,” “weather destabilization,” “global warming” and “climate change.”
A total of 120 people — 40 Republicans, 40 Democrats and 40 independents — participated in the study, which measured the “emotional intensity” of responses to audio recordings of various controversial phrases, with each term inserted, like this example below:
“Sea levels will rise dramatically, to the point that many coastal cities will be submerged, as a result of [INSERT TERM].”
The electrical activity of the participants’ brains and skin was rated on a scale of zero to five — five being the strongest. Those results were then compared to a traditional survey for reference.
Two terms stood out from the pack: climate crisis and environmental destruction.
Spencer Gerrol, CEO of SPARK Neuro, indicated that generating strong emotion inspires people to act. It seems “climate change” and “global warming” are outdated and overused.
It does not adequately gin-up angst in listeners because the average listener does not believe that human-caused Global Warming exists. The scientific data sure do not show it. Global Warming is a political thing and not a scientific thing.
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