Seems that they do not understand the media and optics - from Dan Bongino's twitter account:
Not only did the impeachment charade boost President Trump's approval, it crowded out coverage of the 2020 Dems' campaigns leading up to the Iowa caucus https://t.co/EGRi0c5aLD
— Dan Bongino (@dbongino) February 3, 2020
Timing is everything in politics - they should have realized that the Meuller Report was a giant nothingburger and gone with the impeachment first. Now, they are crowding themselves out of the news cycle.
Fun to see...
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