Get woke, go broke

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It will be interesting to look at their sales for the next year. Land O' Lakes just changed their logo - from Modern Farmer:

Land O’Lakes Removes Native American Woman From Label
The “butter maiden” is no more.

Dairy co-operative Land O’Lakes has removed the image of a Native American woman from its butter packaging. The co-op’s logo depicted a Native American woman, kneeling on a mound of grass, holding a package of butter—an image that critics have said is offensive.

The company issued a press release in February, announcing it was revamping the label to showcase farmers and commemorate Land O’Lakes’ hundredth anniversary. But the press release didn’t even mention the “butter maiden.”

The original logo was painted in 1928, and has been updated a number of times over the years. The new label is very similar to the old one, with the obvious omission, and some new text that says “Farmer-Owned” above the Land O’Lakes brand mark and “Since 1921” below.

So some "critics" have said that the logo - in continuous use for almost 100 years - is "offensive" and must be purged. Were I the CEO of LOL, I would have told them to go screw themselves. Pity that they did not have the backbone to stand up to these bullies. There was nothing disrespectful about the logo at all. Part of their history and part of our culture.

I bet that if they released some merch with the original logo as a "collectors edition", the sales would be through the roof. If they did that, they should donate the proceeds to some nice conservative organization. Rub salt in the wounds. Social justice warriors are such pitiful harpies.

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This page contains a single entry by DaveH published on April 17, 2020 9:55 AM.

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