From Tech Crunch:
US e-commerce sales jump 49% in April, led by online grocery
Online retailers are seeing Black Friday-like sales due to the impact of the COVID-19 pandemic on their business. According to new data from Adobe’s Digital Economy Index, U.S. e-commerce jumped 49% in April, compared to the baseline period in early March before shelter-in-place restrictions went into effect. Online grocery helped drive the increase in sales, with a 110% boost in daily sales between March and April. Meanwhile, electronic sales were up 58% and book sales have doubled.
The data comes from Adobe’s index of the digital economy, which analyzes more than one trillion online transactions across 100 million different SKUs. The company works with 80 of the top 100 U.S. online retailers to gather its data.
This is going to really suck for the small retail businesses that have had to close. Places like the box stores have enough financial inertia to withstand a downturn but the mom & pop places do not. Now, the customer base is getting used to shopping online so less impetus to visit the real stores when they reopen.
Leave a comment