Here is how you do it - punching back twice as hard

Getting rid of the rot at the top. From the London Daily Mail:

Trump-supporting Austrian Red Bull boss fired top US executive team for 'leaking internal documents showing some employees are furious at the company's failure to address Black Lives Matter'
Red Bull has fired two top executives in the US who had lobbied for more diversity in the company and were blamed for the leak of a letter that criticized its 'public silence' on Black Lives Matter.

North America chief executive Stefan Kozak and North America president and chief marketing officer Amy Taylor were let go, the energy drink company said Tuesday.

They are not opposed to diversity:

Taylor and Kozak are said to have worked together over the last several years on efforts to increase diversity at Red Bull.

Taylor wanted the company to speak out about racism and was working on a project to increase black representation but the company leadership was 'not interested', sources claim.

The Red Bull F1 team did put a statement out on June 22 speaking of its 'determination to tackle the challenges that we as a sport, but also society, are facing', saying that racism 'has no place in our modern world'.

But Taylor and Kozak were wanting to go full social justice warrior - great way to kill a company and murder a brand. Good that they were shut down and the rot nipped in the bud. This is a fad and will pass soon enough - no need to poison the whole company.