The North Face clothing company virtue signals and meets their match. From the Denver, Colorado CBS affiliate:
Colorado Oil & Gas Taunts The North Face At Mock Award Ceremony
The North Face is being celebrated by the very industry it snubbed. The Colorado-based company recently rejected an order for 400 jackets from a Texas oil and gas company because it reportedly didn’t want to be associated with an industry that doesn’t meet its brand standards.
Ironically, the jackets and almost every product The North Face produces and sells is made with nylon, polyester and polyurethane, all of which come from petroleum.
So, the Colorado Oil and Gas Association decided to have some fun with the situation. It bestowed its first-ever “Extraordinary Customer Award” on The North Face, saying it appreciates the company for its abundant use of oil and gas.
Dan Haley, who heads up the industry trade association, held a mock award ceremony that was more like a roast. The CEOs of oil and gas companies lampooned The North Face, pointing out that its parent company is even building a hangar at Centennial Airport for its private jet fleet.
“To have such a large percent of what they make, probably three-quarters of the mass they ship, is actually our product. So, it’s hard to top the all-in nature of The North Face as a consumer of our product,” said Chris Wright, CEO of Liberty Oilfield Services.
And, of course:
The North Face did not respond to CBS4’s request for comment.
Heh - they were PWNED and have nothing to say. When reality meets the narrative, the narrative almost always fails.
Kudos to COGA for driving this home.
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