A real shame as I liked them and referred to their website often. From their site:
The Planet on the Plate: Why Epicurious Left Beef Behind
For any person—or publication—wanting to envision a more sustainable way to cook, cutting out beef is a worthwhile first step. Almost 15 percent of greenhouse gas emissions globally come from livestock (and everything involved in raising it); 61 percent of those emissions can be traced back to beef. Cows are 20 times less efficient to raise than beans and roughly three times less efficient than poultry and pork. It might not feel like much, but cutting out just a single ingredient—beef—can have an outsize impact on making a person’s cooking more environmentally friendly.
Today Epicurious announces that we’ve done just that: We’ve cut out beef. Beef won’t appear in new Epicurious recipes, articles, or newsletters. It will not show up on our homepage. It will be absent from our Instagram feed.
We know that some people might assume that this decision signals some sort of vendetta against cows—or the people who eat them. But this decision was not made because we hate hamburgers (we don’t!). Instead, our shift is solely about sustainability, about not giving airtime to one of the world’s worst climate offenders. We think of this decision as not anti-beef but rather pro-planet.
Their YouTube channel was a lot of fun as well - very clever and informative. I just unsubscribed.
The anti-beef movement is based on rhetoric and junk science. Not real numbers. The Earth is doing just fine. We have a recorded history of over 100 years of predictions of doom and gloom. Mass starvations, running out of crucial materials, global ice ages, global heat waves, rising sea level, falling sea level.
None of these predictions have come true.
Not one of them.
I challenge you to prove me wrong.
What Epicurious is doing is pandering to the narrative. They are engaged in virtue signaling. They need to stop it as it is a stupid behavior, not based in science and they are damaging their brand. This may sell in Hollywood but as we just saw with the Oscar's ratings, Hollywood only represents a very small fraction of this Nation.
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