Latest business to discover this is the television network Nickelodeon - from The Daily Wire:
Nickelodeon Ratings Crash Amid LGBTQ Push
There’s growing evidence that Nickelodeon’s hard push to promote the LGBTQ agenda to children is having a negative impact on the network’s ratings.
In the last two weeks, both Nickelodeon and its preschool-targeted network, Nick Jr., have released videos championing “trans,” “queer,” and “pansexual” inclusion. One video that sparked mass outrage depicted a cartoon version of drag queen Nina West singing about various LGBTQIA groups “[loving] each other so proudly” on “Blues Clues and You,” a show for two- to five-year olds. That same video showed a female-to-male transgender beaver who appeared to have post-operative surgical scars on its chest.
In a separate live action video Nickelodeon posted to YouTube last week, West explains the meanings behind various LGBTQ Pride flags through a song. These latest videos come after the network began overtly celebrating “Pride” month several years ago and implied in 2020 that its most popular character, SpongeBob SquarePants, is gay.
The company also recently announced that its reboot of “Rugrats,” a popular series that originally ran throughout the 1990s to 2004, will feature a single lesbian mom. Natalie Morales, the actress who plays the character, commented, “I think it’s just so great because examples of living your life happily and healthily as an out queer person is just such a beacon for young queer people who may not have examples of that.”
And the numbers?
Since July of 2017, Nickelodeon’s viewership has dropped from 1.3 million average viewers per week to a June of 2021 average of only 372,000. In only four years, Nickelodeon has dropped more than two thirds of its audience.
The evidence speaks for itself.
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