From Sports Media Watch:
NBC flops in primetime to open Winter Games
If the first night of coverage is any indication, NBC will have a tough time in the ratings with the 2022 Beijing Winter Olympics.
Thursday’s primetime coverage of the Beijing Winter Olympics averaged 7.25 million viewers on NBC, marking the smallest primetime Olympic audience ever on the network. The previous low was 8.5 million for the final night of competition at last year’s Tokyo Summer Olympics.
Even including concurrent primetime coverage on USA Network — 512,000 viewers — the average of 7.78 million would still mark an all-time low. An across-all-platforms figure that includes NBC’s various streaming platforms will be provided here when it is available.
Figures do not include NBC’s first half-hour of coverage, which was modestly higher at 8.11 million viewers (and would still mark an all-time low).
We The People are not interested in bread and circuses - we have more pressing issues to deal with in our lives.
Especially, the panem et circenses of a despotic Communist regime.
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