Interesting look at our economy from Political Calculations:
Tip of the hat to Bayou Renaissance Man for the link.
The Price History of Campbell's Tomato Soup
Campbell's Condensed Tomato Soup is one of America's most iconic consumer products. First introduced to American consumers by Campbell Soup (NYSE: CPB) in 1898 after having been formulated by John Dorrance the year before, it now ranks as the company's second-most popular soup, selling 85 million cans each year.
That's quite an achievement for a 126 year old product. Campbell Soup sells 440 million cans of soup each year, so its sales of tomato soup represent over 19% of its sales. Only the company's Chicken Noodle soup, introduced in 1934, outsells it with annual sales of more than 250 million cans.
Political Calculations has tracked the price history of Campbell's Condensed Tomato Soup over the past 126 years because of its remarkable consistency as an identifiable product over time. In fact, if you had a time machine and could travel to nearly any point in time from January 1898 to the present, you could likely find a 10.75 ounce size (Number 1) can of Campbell's condensed tomato soup stocked for sale in American grocery stores.
That long-running consistency makes Campbell's Condensed Tomato Soup an ideal product to follow to understand how inflation has affected American consumers through its history. Today, we're updating our chart visualizing that history from January 1898 through January 2023.
What gets me is where it starts to take off around 1975. That is when President Nixon took the USA off the gold standard, and exited the Bretton Woods system, in 1971. Since then, the dollar has steadily lost its buying power. It's not that tomato soup has become more expensive: it's that the dollar is that much weaker today than it was then.
Fun times...
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