Shrinkflation - an egregious case

I really like the Costco blue shop towels.  Really good for general cleaning but they are also pretty much lint-free and they work great for cooking too. Don't know if they are sanitary but have never had any problems and rolled paper products are usually sterile (newspapers for example).

Looks like Costco raised their prices without raising their prices if you know what I mean:
Two packages:

The towels are the same width but the sheets are one inch shorter.  What really gets me is this:

Generally, if a package is "reworked", they assign a new SKU (Stock Keeping Unit) and a new UPC Code
Here, they are the same for two very different packages.