We The People are not locked in as customers for your product.
From FOX News:
Beer industry 'in shock' that Bud Light backlash continues as expert warns of supply shortages of rival lagers
The entire beer industry is floored that Bud Light is still taking heat over its now-infamous promo with transgender influencer Dylan Mulvaney and the backlash has put rival beers in high demand, according to the publisher of prominent trade publication Beer Business Daily.
"The whole industry is in shock. Even Bud's competitors aren't really dancing on the grave because they know it could have happened to them," Beer Business Daily editor and publisher Harry Schuhmacher told Fox News Digital.
"This particular promotion just really struck a chord. It was just a bridge too far, apparently, for consumers… we’re in week six and it doesn't look like it's getting any better," he continued. "In fact, the numbers just keep getting a little worse every week… down in the 25% area. And their competitors are up almost just as much, and that's continuing through today."
Let that sink in.
Their perception of the market is an illusion. They are wrapped up in the same little bubble that the mainstream media creates and nurtures. When presented with something outside this bubble, they can't grok it. They panic. Good.
Leave a comment