Get woke, go broke - $8 Billion for Gillette

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Looks like a lot of people did what I did and stopped buying Gillette grooming products. They ran some virtue signalling advertising in January of this year: here, here, here, here and here. Been really happy with my Feather blades and my MERKUR Futur Safety Razor. It took a little time (and a few nicks) to reaquaint myself with using them but they deliver a much smoother shave than the modern razor. Very happy and will not go back.

Anyway, this little bit of financial news caught my eye - from Reuters:

P&G posts strong sales, takes $8 billion Gillette writedown
Procter & Gamble Co’s (PG.N) quarterly revenue and adjusted profit beat Wall Street expectations on Tuesday, sending shares to a record-high even as the world’s No.1 personal goods company took an $8 billion charge on its Gillette shaving business.

Heh - getting woke may play well at the elite cocktail parties in the New York City penthouses but it sure does not resonate with us normals. Another example of living in a bubble. If the top brass at Gilette had publicly owned up to the fact that they stepped on their own damn wedding tackle and apologized, they would have gotten 75% of their customer base back again. Stupid humans.

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This page contains a single entry by DaveH published on August 2, 2019 8:59 PM.

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